MUMBAI: Zee Entertainment Enterprises Limited (ZELL) is all set to acquire Odia general
entertainment channel Sarthak TV which is owned by Sarthak Entertainment. The
acquisition will be from current shareholders of Sarthak Entertainment Private Limited,
subject to requisite regulatory approvals, as an allcash deal at a consideration of maximum
of Rs 115 Crores.
With this acquisition, ZEEL strengthens its regional offering with the objective of growing
rapidly in Odisha. Sarthak TV airs highly a mix of reality and nonfiction shows besides
fiction programming.
The other regional channels from the ZEEL bouquet are Zee Marathi, Zee Talkies, Zee
Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh.
Commenting on the acquisition, MD & CEO of ZEEL, Punit Goenka said, "The acquisition of
an already profitable, marketleading venture is going to be a value accretive investment in
line with our philosophy of enhancing shareholder value. Sarthak will further add to our
formidable bouquet of 33 channels in the domestic market".
Sitaram Agrawalla, Founder & Managing Director of the Sarthak Group and Raj Thourani, Director, Sarthak TV, further added, "Sarthak will now be a part of India's leading entertainment network. Being the oldest and market leading network in India, ZEEL would provide the perfect platform for Sarthak to grow further in the future. With a history of successful operations, we are sure Sarthak will be a great value add for ZEEL
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