BENGALURU: Character entertainment company Graphic India has raised a $2.8 million
seed financing round from CA Media, the Asian investment arm of The Chernin Group, and
New Yorkbased media investment group Start Media, along with other angel investors.
"This new financing will expand our content offering and allow us to create India's premier
mobile platform for comics and animation engaging and building a passionate community
of superhero, scifi and mythology fans through Graphic's content and characters," said
Sharad Devarajan, CEO and cofounder of Graphic India, who had previously cofounded
Liquid Comics (formerly Virgin Comics) with Sir Richard Branson.
Graphic India, a twoyearold startup, produces digital comics and animations based on
Indian mythological characters. So far, it has paired up with acclaimed cartoonists and
filmmakers such as Stan Lee, Shekhar Kapur, and Grant Morrison to create homegrown
superheroes such as "Chakra the Invincible," which is currently under development as a
Bollywood movie.
It has also signed licensing deals and content partnerships with Cartoon Network, Rovio, and YouTube, and is currently developing three Hollywood films. The company had previously raised $2.5 million seed funding from CA Media.
Over the next few months, the Bengalurubased company expects to unveil a number of digital products and apps in India to directly
engage with comic and animation fans in the under25 demographic. The free offerings will be available in six languages, including
English, Hindi, and Tamil.
"The characters, heroes and stories from Graphic India tap into the unique ingenuity and culture of India, but appeal to audiences
worldwide," commented Rajesh Kamat, COO Chernin Asia Media Group.
"With smart phones increasingly becoming the preferred medium of entertainment for the youth and the ever increasing consumer reach
of mobiles in India, the move towards expanding their offering and creating content for smart phones & tablets will give them with a
significant boost and enthuse the next generation of comic buffs."
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